VR content

VR content

Apr 04, 2016
Virtual Reality: The next major obstacle will be content
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Today’s VR equipment still has some kinks to iron out, but the hardware is nearly complete enough for consumer use. However, for VR to make a proper splash, today’s software developers must focus their efforts on creating content that consumers will use on their headsets.

Developers should focus their efforts on these varieties of VR content to help users maximize their devices:

Virtual entertainment: VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight.

In anticipation, large entertainment studios have partnered with VR companies, and some VR companies are even forming their own entertainment studios. Magic Leap’s enigmatic CEO, Rony Abovitz, has been tight-lipped about the features of his VR device, but he’s already dreaming of virtual concerts and cartoons.

Consumers are already getting excited about VR’s potential in the gaming world. In a manner endlessly more “real” than today’s gaming hardware is capable of, VR will immerse players in games. Environments will become more expansive as plots become more riveting and characters become more vibrant.

HoloLens recently hosted a contest to decide which VR game it would create. Voters selected Galaxy Explorer, in which users navigate space, land on planets and watch their homes be transformed into craters and nebulae.

Try-before-you-buy experiences: Industries in which consumers view or test a product prior to purchase will be transformed by VR.

With ample VR walk-throughs, home buyers won’t drive or fly out to see a property to get a good feel for it: They’ll be able to “live in” thousands of homes before making a decision.

Likewise, VR has the potential to become users’ new travel agent, offering a teaser experience of a holiday destination. Matoke Tours, an African travel operator, launched its virtual brochure app earlier this year, allowing travelers to ride a hot air balloon or meet a gorilla before they set off on the real adventure.

Automakers, too, can benefit from virtual content. Volvo has already pioneered the VR test drive to get consumers’ adrenaline pumping and their pocketbooks itching for the real deal.


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